Why Austin Audiologists Should Screen for Both Hearing Loss and Cognitive Decline
Cognitive screening detects early decline linked to hearing loss, enabling personalized treatment that may slow cognitive deterioration by 48% in at-risk adults.

The connection between hearing loss and cognitive decline is stronger than most people realize. Research consistently shows that untreated hearing loss significantly increases the risk of dementia, making cognitive screening an essential part of comprehensive hearing care. At Victory Hearing & Balance, we understand this vital connection and offer cognitive screenings as part of our holistic approach to hearing health.
The Hidden Link Between Hearing and Memory
When you think about hearing loss, you might focus solely on your ears. But your brain plays a crucial role in processing and interpreting sounds. Hearing loss forces your brain to work harder to decode sounds, leaving fewer cognitive resources for other mental tasks like memory and thinking.
Studies from Johns Hopkins University reveal that individuals with hearing loss severe enough to interfere with conversation are significantly more likely to develop cognitive impairment. The research shows a clear pattern: the more severe the hearing loss, the greater the risk of cognitive decline.
This happens because when hearing deteriorates, the parts of your brain responsible for processing sound start to receive less stimulation. Over time, these areas can begin to atrophy from lack of use, while your brain redirects its resources to compensate for the hearing difficulties.
What Is Cognitive Screening?
Cognitive screening is a quick, non-invasive assessment that evaluates your brain's processing abilities across multiple domains. These screenings can detect early signs of cognitive changes before they become noticeable in daily life.
The screening process examines several key areas of brain function:
Motor skills and visual alertness help assess how quickly you can process and respond to visual information. This includes reaction time and the ability to coordinate physical movements with what you see.
Shape and motor perception evaluates how well your brain interprets visual patterns and coordinates that information with physical responses.
Letter and word perception measures your ability to recognize and process written language, which connects to overall communication abilities.
Letter and word memory tests how well you can store and recall language-based information, a crucial component of daily communication.
Shape and motion memory assesses your brain's ability to remember visual and spatial information.
Abstract thinking ability evaluates higher-level cognitive functions, including problem-solving and the capacity to understand complex concepts.
The screening also measures processing speed and reaction time, providing insight into how efficiently your brain handles and responds to information.
The Cognivue Advantage in Austin
At Victory Hearing & Balance, we use the Cognivue screening tool, an FDA-cleared cognitive assessment that provides comprehensive results in just 15 minutes. This computer-based test has gained recognition throughout the medical community for its accuracy and ease of use.
The Cognivue process is straightforward and user-friendly. You'll start by watching a brief introductory video that explains what to expect. Next comes two practice sessions that help you become comfortable with the testing format. The core evaluation takes about 10 minutes, during which you'll respond to questions by turning a wheel to select the best answer from visual options. The session concludes with a short video explaining the next steps.
This isn't a pass-or-fail exam. Instead, the Cognivue provides valuable baseline information about your cognitive function, allowing us to track changes over time and make informed decisions about your hearing care plan.
When Cognitive Screening Is Recommended
We recommend cognitive screening for several groups of patients seeking hearing care in Austin and surrounding areas. Adults over 65 benefit most from regular cognitive assessments, as both hearing loss and cognitive changes become more common with age.
Patients with moderate to severe hearing loss should consider screening because the brain works harder to process sounds, potentially accelerating cognitive changes. If you've noticed difficulty following conversations in noisy environments like restaurants, this could indicate both hearing challenges and early cognitive changes.
Family members who express concerns about memory or thinking changes should discuss screening options. Sometimes loved ones notice subtle changes before the individual does.
Anyone starting hearing aid treatment can benefit from baseline cognitive screening. This establishes a starting point for monitoring how hearing treatment affects overall brain health and cognitive function.
Patients with a family history of dementia or Alzheimer's disease should consider proactive screening, especially when combined with hearing loss treatment.
How Cognitive Screening Enhances Your Hearing Care
When we understand your cognitive baseline, we can tailor your hearing treatment more effectively. Different cognitive profiles may require different approaches to hearing aid programming and auditory rehabilitation.
For example, if screening reveals processing speed challenges, we might adjust hearing aid settings to provide more processing time for complex listening situations. If memory concerns arise, we might recommend additional auditory training programs to help maintain cognitive stimulation.
The screening results also help us determine when referrals to other healthcare providers might be beneficial. Early detection allows for proactive management strategies that can help maintain cognitive function and quality of life.
The Science Behind Hearing Treatment and Brain Health
Recent research provides encouraging news about hearing treatment and cognitive health. The landmark ACHIEVE study found that hearing intervention slowed cognitive decline by 48% over three years in adults at higher risk for dementia.
A comprehensive review published in JAMA Neurology analyzed 31 studies involving over 137,000 participants and found that using hearing aids and cochlear implants is associated with decreased risk of subsequent cognitive decline.
This research suggests that addressing hearing loss doesn't just improve communication—it actively supports brain health and may help prevent or delay cognitive decline.
A Holistic Approach to Brain and Hearing Health
Cognitive screening represents our commitment to whole-person care that goes beyond traditional hearing services. We recognize that hearing health connects to overall brain health, mental well-being, and quality of life.
The relationship between hearing and cognition means that addressing hearing loss early may provide significant benefits for long-term brain health. When combined with cognitive screening, hearing treatment becomes part of a comprehensive strategy for healthy aging.
Our approach includes monitoring cognitive function over time, adjusting hearing care plans based on cognitive needs, and coordinating with other healthcare providers when appropriate. This integrated care model helps ensure you receive the most effective treatment for both hearing and cognitive health.
Take Control of Your Hearing and Cognitive Health
The connection between hearing loss and cognitive decline makes regular screening an important part of preventive healthcare. Early detection and intervention can make a significant difference in maintaining both hearing function and cognitive abilities.
Cognitive screening takes just 15 minutes but provides valuable insights that can guide your hearing care and overall health decisions for years to come. Whether you're experiencing hearing difficulties or simply want to establish a cognitive baseline, Cognivue testing offers peace of mind and actionable information.
Ready to learn more about cognitive screening and comprehensive hearing care? Contact Victory Hearing & Balance at (512) 443-3500 to schedule your consultation. Dr. Jill Davis and Dr. Kirsten Elliott are here to help you understand the connection between your hearing and cognitive health while developing a personalized care plan that supports both. Take the proactive step toward protecting your hearing and brain health—your future self will thank you.
Schedule a Consultation Today!
Contact Victory Hearing & Wellness for more information about their comprehensive wellness programs and services.
